Stereotypical constructions of Maori in the media

Melanie Wall discusses the racist stereotypes towards Maori in “Stereotypical construction of Maori in the media.” Below, Al Nisbet’s grotesque representation of Maori in his cartoon completely confirms all of Wall’s ideas. Wall discusses how often Maori today are represented as inconsiderate jokers, and poor slackers. When I first read this I was somewhat disturbed that this could even be considered. As a European New Zealander, I wanted to stick up for Pakeha and say this was not the case. Therefore, when I came across Nisbet’s cartoon I was shocked to say the least. Though he is portraying any bludger stinging from the government. He portrays a Maori man and woman particularly in this light. Their surly appearance and the man’s comments for more ‘Booze, smokes and Pokies.’ is disheartening to say the least. His representation of Maori is incredibly racist and offensive. Kiri Nathan, a high end Maori fashion designer represents Maori in a contrasting light. She takes inspiration from her Maori culture to create beautiful fashion, even designing for Demi Lovato, Beyonce and Mariah Carey. She represents Maori in a completely different way. Showing how Maori represent themselves very differently to how some Pakeha represent them. In this scenario I was very disappointed with my European heritage, and was forced to admit there was sad truth the Wall’s ideas.

Nisbet, Al. Malborough Express. May 29 2013.

Nathan, Kiri. Fashion label. 2010.

Wall, Melanie. Stereotypical Constructions of the Maori ‘Race’ in the Media. New Zealand Geographer. 

Leave a comment

Create a free website or blog at WordPress.com.

Up ↑